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Adertising note cards

Adertising note cards
Title
Adertising note cards
Date 
1923
Medium 
Celluloid
Dimensions 
Overall: 4 7/8 x 2 1/2 in. (12.4 x 6.3 cm)
Description 
Advertising note cards with celluloid front and back covers for the Goldy Bros. Front text reads: PHONE VANDERBILT 10063 / GOLDY BROS. / MANUFACTURERS OF / SILKS AND / RIBBONS / 480 FOURTH AVE. / NEW YORK, N.Y. / SAMPLE NO. 345 Back text reads: GOLDY BROS. / 480 FOURTH AVE., NEW YORK, N.Y. / PHONE VANDERBILT 10063 / 1923 calendar / THE AMERICAN ART WORKS, COSHOCTON, O.
Credit Line 
Gift of Dadie and Norman Perlov and Daughters
Object Number 
2012.16.3
Inscriptions 
Front text: PHONE VANDERBILT 10063 / GOLDY BROS. / MANUFACTURERS OF / SILKS AND RIBBONS / 480 FOURTH AVE / NEW YORK, N.Y. / SAMPLE NO. 345 Back text: GOLDY BROS. / 480 FOURTH AVE., NEW YORK, N.Y. / PHONE VANDERBILT 10063 / 1923 calendar / THE AMERIAN ART WORKS, COSHOCTON, O.
Gallery Label 
Celluloid, the first entirely synthetic plastic, was invented by John Wesley Hyatt (1837-1920) of Albany in 1869. It is created from nitrocellulose and camphor along with dyes and other agents. Hyatt first developed the material as a less expensive alternative to ivory in the production of billiard balls. Hyatt's invention was patented in 1869 and subsequently used for a wide range of objects, both in imitation of expensive animal products like ivory, horn, and tortoiseshell, and also as an inexpensive medium for objects such as dresser sets, jewelry, picture frames, and advertising giveaways. Celluloid, which is both flammable and fragile, was gradually supplanted by the stronger Bakelite in the 1920s. Celluloid continues to be used today for making Ping Pong balls and guitar picks.
Due to ongoing research, information about this object is subject to change.
Creative: Tronvig Group