Peter Luger

Peter Luger
Title
Peter Luger
Date 
ca. 1960-1980
Medium 
Cardboard, ink, staple and striker
Dimensions 
2 x 1 7/8 in (5 x 4.8 cm)
Description 
Tan cardboard matchbook with reverse striker; "STEAK HOUSE" in brown above outlined "Peter/Luger" in brown cartouche on front; "BE SAFE CLOSE COVER BEFORE STRIKING" in brown on footer; "FAMOUS SINCE 1887" in tan on brown bar on sleeve; "UNIVERSAL MATCH CORP NEW YORK" in brown on manumark and saddle; "STEAK HOUSE" above "Peter Luger" with "EST./1887" in wreath between, "IN BROOKLYN, N.Y./178 BROADWAY/(212) EV 7-7400" and "IN GREAT NECK, L.I./255 NORTHERN BLVD. (516) HU 7-8800," all in brown, on reverse; white interior with "FAMOUS SINCE 1887" in white on brown bar above "'FOUR STAR HIGHEST RATING' -/CRAIG CLAIBORNE, NEW YORK TIMES/'SPECTACULAR STEAK'...FOUR STEER/RATING-GAIL GREENE, NEW YORK MAGAZINE/'THE STEAKS WERE EXCELLENT!' - MIMI/SHERATON, NEW YORK TIMES/'THE MOST EXTRAORDINARY RESTAURANT/STEAK IN AMERICA' - JAMES GOLDMAN,/FOOD & WINE/'FIVE STAR RATING' - JEAN/JOYCE, DAILY NEWS/'ABSOLUTELY TOP NOTCH' QUALITY/BARBARA RADER/'LONGTIME FAVORITE WITH STEAK/LOVERS' - WALTER KANER" in brown, "PRIVATE PARTIES/by RESERVATION ONLY" in white on brown bar, and "DIRECTIONS TO: BROOKLYN, N.Y./LOCATED AT FOOT OF WILLIAMSBURG/BRIDGE AT THE CORNER OF/BROADWAY AND DRIGGS AVE./DIRECTIONS TO: GREAT NECK, L.I./EXIT AT LAKEVILLE ROAD/ON L.I. EXPRESSWAY/THEN TO NORTHERN BLVD/AIR CONDITIONED" all in brown.
Credit Line 
Gift of Joshua Shapiro
Object Number 
2007.6.295
Due to ongoing research, information about this object is subject to change.
Creative: Tronvig Group