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In early 2017, our fourth floor will be transformed into a new destination for historical education and innovation. During the current renovation, objects from our permanent collection are on view throughout the Museum.
The True Issue or "That's What's the Matter"
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Overall: 2 1/8 x 1 1/2 x 1/4 in. ( 5.4 x 3.8 x 0.6 cm )
Matchbook printed in red, white, blue; inscribed recto: "WIN WITH/TAFT" and "Close Cover Before Striking"; inscribed verso: "NEW YORK/CITIZENS FOR/TAFT/MU 8-2360"; Inscribed at bottom "Universal Match Corp., New York." Printed with Union label at bottom.
Robert Alphonso Taft (1889-1953), son of United States President William Howard Taft, continued his family's political dynasty, serving in the Ohio house of representatives and the state senate for three terms. He sought nomination as the Republican candidate for the 1940 presidential election but lost to Wendell Wilkie. This campaign matchbook was likely produced for the 1940 election, but may date to senate campaigns as early as 1921.
Due to ongoing research, information about this object is subject to change.
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New-York Historical Society
170 Central Park West
at Richard Gilder Way (77th Street)
New York, NY 10024