A small natural beige silk cloth printed with a color portrait of a woman labeled "Helena, Queen of Italy", in a pink off-the-shoulder dress with white lace frills wearing a gold crown with red gems and a pearl necklace. Printed "Zira Cigarettes" at the bottom edge. Queen Helena of Italy, born princess Elena of Montenegro (1873-1952), married King Vittorio Emanuel III (ruled 1900-1946, lived 1869-1947) of Italy in 1896 and bore three children including the crown prince Umberto. One of a series of queens and empresses. Given as collectible premiums by cigarette manufacturers.