Card of buttons
Card of buttons
Plastic, rhinestone, paper, string
Each (button): 1/4 x 1/4 in. (0.6 x 0.6 cm) Overall (card): 3 3/4 x 2 1/2 in. (9.5 x 6.4 cm)
Card of 12 1/4" black plastic buttons set with rhinestones attached to card with white string. Card printed "B/ Le Chic/ BUTTONS" in magenta and white triangular logo; "FASHIONABLE/ IMPORTED RHINESTONES" printed on diagonal at top; "25c/ 5013 - 8 (1/4") 12 on black/ Germany-US-Zone" printed at bottom. Ruler printed in magenta on back of card with "Use this handy guage for measuring your buttonholes" alongside logo and explanations "FAMOUS FOR QUALITY/ Since 1877/ Every Le Chic button is the/ product of experienced, superior/ craftsmanship" and "FAMOUS FOR FASHION/ Le Chic buttons are fashion-/ planned to flatter your wardrobe/ the kind of buttons you are/ always proud to wear"; printed at bottom "Created by the makers/ of internationally famous/ La Mode Buttons/ Copyright B. Blumenthal & Co. Inc."
Gift of Lois Greene Stone
The donor's father, Leo A. Greene (1908-1954), spent his entire career at B. Blumenthal & Co. (founded in 1877), the leading American button importer and manufacturer in the country for much of the 20th century. The company had a large showroom in New York City on Broadway between 38th and 39th streets. Greene began as a stock boy in the 1920's and rose to Vice President and a member of the Board of Directors by the end of his career. La Mode was a division of B. Blumenthal & Company.
Due to ongoing research, information about this object is sub