In an age of constant photo-ops and perpetual press releases, American presidents must cultivate public approval through the channels of ever-changing communication and technology. Experts provide an in-depth look at how the American presidency has evolved over the past century, focusing on how presidents from Theodore Roosevelt to Barack Obama have mastered the media to carefully craft their public image and influence public opinion.
David Greenberg is a professor of history, journalism, and media studies at Rutgers University and is the author of Republic of Spin: An Inside History of the American Presidency. Jeffrey Toobin (moderator) is a staff writer at The New Yorker and a senior legal analyst at CNN.
The Robert H. Smith Auditorium at the New-York Historical Society, 170 Central Park West, New York, NY 10024
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